In the early 1990s, HyperColor launched a unique line of color-changing t-shirts. In 2004, the brand, which was owned by Seattle-based sportswear company Generra, was bought by PCC.  Today PCC is in the process of relaunching the collection in the tween segment. With advancements in temperature-sensitive color-changing technology, HyperColor will delight a new generation of kids with casual knitwear and t-shirts.