Our first foray into the branded arena, French Cuff has been a venerable casual-driven staple at retail since 1999. Offering six deliveries annually French Cuff has found its niche and distinguished itself in a missy landscape that often underestimates the demand for true fashion product.

Launched with a significant promotional campaign in fall 1999 with placement in national consumer and trade publications the brand quickly won its 25+ year old consumer target. The key has been designing youthful silhouettes with exciting fashion details, but with emphasis on appropriate fit for its demographic.

Hitting the moderate price tier with retail price points from $20 - $50, the brand is found in major department stores coast-to-coast.

French Cuff is a principal part of Public Clothing Company's aggressive growth plan that acknowledges the need for strong branded labels. Since French Cuff's launch the company has built a stable of brands, adding Generra and the women's license for Perry Ellis sportswear, and the license for women's woven tops for Riders by the makers of Lee.